There is a retail revolution underway in the United States. Consumers are changing how and where they shop and what they buy. Change is constant. The pace is unprecedented. The business implications are profound and far-reaching. The need for rich and timely shopper insight has never been greater.

TNS Retail Forward’s ShopperScape™ Online Database delivers 24/7 access to fresh, high quality information on the shopping behaviors and motivations of over 50,000 primary household shoppers. ShopperScape™ allows you to tap into rich shopper insights on shopping trends, channel shopping behavior and retailer patronage.

Through a monthly online survey of 4,000+ shoppers fielded through TNS NFO, ShopperScape™ tells you:

• Who shops which stores regularly and recently? Is that changing?
• Who’s winning and who’s losing shoppers?
• Where else are retailers’ customers shopping? Is that changing?
• Who shops specific retailers’ stores, Web sites and/or catalogs?
• What categories did shoppers buy recently?How does that compare year-to-year?
• What are retailers’ shares of preference for categories and how is that changing?
• What do shoppers spend on key merchandise groups, where do they spend the most and why?

Who Benefits from ShopperScape™?

Retail Executives

• Track who’s in your stores and your competitors’ on a monthly basis
• Get rich shopper insight to interpret store and channel performance
• Evaluate how share of preference for merchandise categories is shifting
• Track how well your Web site attracts shoppers vs. your competition
• Profile your high spending shoppers for key merchandise groups
• Tap into timely topical and seasonal information

Consumer products sales and marketing executives

• See what’s happening to your major accounts and their core competitors every month
• Develop account-specific marketing and merchandising strategies, based on shopper insight about their customers
• Identify market opportunities for major customers
• Track online shopping channels, their shopper bases and their impact on incumbents

Service companies

• Serving retail accounts? Find out:
  • Who shops the retailer and why?
  • How is the account doing compared to its peers?
  • What are the important consumer issues for this retailer?
  • What business opportunities can you help them harvest?
• Serving a consumer goods account? Discover:
  • Where are their categories sold?
  • Who buys the account’s categories by channel?
  • What business opportunities can you help them harvest?

ShopperScape™ Deliverables

ShopperScape™ allows you to track shopper penetration, compare shopper characteristics by retailer, track share of preference, compare why shoppers spend, and much, much more!

An annual membership in TNS Retail Forward’s ShopperScape™ Online Database delivers:

• Online 24/7 access to a two-part survey with questions providing:
  • Shopping behavior tracking
  • Timely information on the latest seasonal and topical trends
• ShopperScape™ Monthly Review
• Quarterly ShopperScape ™ Scorecard
• Annual American ShopperScape™ report
• Access to all non-proprietary ShopperScape™ information including seasonal and topical questions
• Ability to add specific categories/retailers and other questions at a reasonable cost
• Ability to identify specific segments of shoppers for proprietary custom studies and panels

ShopperScape™ add-on surveys and panels are a cost effective way to obtain high-quality samples of customers by merging your custom data with information already collected.

How ShopperScape™ Works?

To view a trial demo of how ShopperScape™ works, click here »

Learn More

Learn more about the TNS Retail Forward ShopperScape™ Online Database and schedule a demo today by contacting Katherine Clarke, Vice President of Marketing at kclarke@retailforward.com » or 614/355-4009.