A Moving Target, June 2010

Summary

Target has revamped its REDcard rewards program and now plans to offer 5% off every time a guest uses a REDcard for in-store or Target.com purchases. The program is intended to drive shopper loyalty and increase sign-ups. Target continues to differentiate itself by introducing new exclusive collections across a variety of categories from health and beauty to home. Target is making some changes to its private brand portfolio in pet too.


Table of Contents

SALES Snapshot
SHOPPER Snapshot
NEWS Snapshot

List of Tables

Monthly Same-Store Sales Results
Past Four-WeekShopper Index
Percentage of Past Four-Week Shoppers



For more information, contact Maybelle Trocio-Ball at mtrocioball@retailforward.com.