Home Improvement: Australia, July 2010

Summary

Lowe’s planned 2011 entry into Australia, via a minority stake with partner and leading domestic retailer Woolworths, will provide the U.S. home improvement retailer with a low-risk opportunity to learn about expansion in foreign markets beyond North America and prepare it for a higher-risk, longer-term move into Asia. Although Australia is a relatively small retail market, it is among the developed countries that came through the global financial crisis relatively unscathed. Australia’s economy and housing market continue to thrive, and the outlook remains positive as China’s insatiable appetite for Australia’s natural resources continues to fuel population, job, and income growth.


Table of Contents

Point of View
A Small but Low-Risk Opportunity
Severe Housing Shortage
A Competitive Retail Landscape
Implications

List of Tables

Population and Size of the Economy by Country, 2009
Australia: Population of Largest Cities
Existing House Price Index
Quarterly Housing Starts
Annual Housing Start Forecast
Spending on Retail-Related Categories excluding Automobiles by Country
Australia Retail Trade by Industry Group
Top Retailers in Australia, 2009
Top Hardware and Home Improvement Retailers and Distributors in Australia and New Zealand
Bunnings Store Count, 2008/2009
Woolworths and Lowe's Joint Venture
Proposed Development Plans for Coolaroo Store



For more information, contact Maybelle Trocio-Ball at mtrocioball@retailforward.com.